42
Engine

// São Paulo / 2025

A brand built around the intelligence of asking better.

“Our mission is to help executives and boards, with courage and empathy, navigate complex changes, using critical thinking, creative provocation, and technology as levers for real, sustainable value creation.”

Doisemes created two brands for me in parallel, managing distinct projects simultaneously. They were able to capture important nuances and translate complex concepts into clear, striking designs, all through a smooth and very easy-to-manage process.

Sergio Maria, Father
Board Member and Digital Transformation Strategist CEO of 42ENGINE

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Metodology™

The ContextNavigating complex transformations for executives.

The TensionAdvanced thinking needed a sharper brand language.

Strategic MoveThe question became the engine of transformation.

Design OutcomeContemporary type logo. Cursor as core behavior.

The ShiftFrom generic tech codes to intelligent clarity.

Project Information

42 ENGINE is a tech-oriented consultancy built around a powerful strategic belief: in complex transformation, the answer often already exists. The real challenge is asking the right question.

Before defining the visual direction, the project focused on clarifying the brand’s role as a strategic partner for executives and boards navigating uncertainty, change and future-facing decisions.

The opportunity was to portray 42 ENGINE away from generic technology and consulting codes, creating a sharper point of view around critical thinking, creative provocation and technology as levers for sustainable value creation. The brand was positioned around the question as a tool for movement: a prompt, a cursor, a spark, an engine.

The design system brings this idea to life through a contemporary typographic logo and a visual language centered on interaction, direction and intelligent clarity. The cursor becomes both symbol and behavior, expressing the moment when thought turns into action. The result is a brand identity that feels precise, provocative, digital and strategic, without becoming clichê or generic.

2025

Client42 Engine

SectorTech

LocationSão Paulo

ContactSérgio Maria

ServicesBrand Identity, Content Production

TeamMau Medeiros, Márcio Leite