Mau Medeiros
Founder, Strategist & Creative Director
Thirty-five years in design. Not confined to one discipline, one industry or one way of thinking.
Mau Medeiros is a Brazilian designer, architect and strategist working at the intersection of brands, business, culture and human experience. He holds a Master’s degree in Narrative Environments from Central Saint Martins, University of the Arts London.
His career has moved across spaces, identities, services, organisations and new business models. Along the way, he has worked with startups, institutions and global brands including Nike, Bradesco, Philip Morris, Ambev, PepsiCo, Ferrero, Chanel and Boeing, amongst others.
He was a founding partner of WeShape Creatives and later led the Brazilian operation of Norwegian innovation consultancy EGGS Design. Today, through doisemes®, he brings strategy, creative direction and multidisciplinary teams together around problems that rarely fit neatly into one discipline.
His approach moves between rigor and experimentation, strategy and intuition, structure and risk. Thirty-five years of experience haven’t made him less curious. Quite the opposite.
For Mau, design is not decoration. It is a way of reading the world, understanding people and navigating complexity to create the conditions for change. The problems may be complex. Getting there doesn’t have to be. _insert sticker: this is fine but actually fine
He is also a professor of Sociocultural Trends at IED São Paulo and a speaker on futures, emerging behaviours and Generational Lenses.
Behind projects, people.
// At doisemes®, nothing is made alone // Behind every brand, a network that thinks, writes, designs, edits // Tailored to each brief, with the right hands for each gesture // Many hands, one studio //
flip and explore the collective behind every doisemes project.I align company values and leadership development to build an authentic, conscious organizational culture.
- Doisemes®Doisemes Business Development
I tell visual stories.
- Hagi Torrones e ChocolatesBrand Imagery
Uses imagery strategically to shape perception, differentiate brands, and create lasting impressions.
- Antonio LennertPersonal Branding
Between service design and digital products, turns complexity into simpler, more intuitive experiences.
- CrownaProduct Design
Strategic designer turning complexity into value for businesses and users. Design is strategic behavior, not a department.
- VisaProduct Discovery & Management
- BayerProduct Discovery
- Porto SeguroService Design | CX & UX
Motion designer using movement as a key tool to tell stories, create energy, and engage audiences.
- Jamute AudioMotion
- Doisemesdesign®Motion
Art Director across film, television, and streaming, creating distinctive visual worlds for audiovisual productions.
- Doisemes Open for AllArt Direction
His interests intersect in three areas: turning expertise into products, systems, and humor, often through transformative workshops.
- BoeingPlanejamento e Facilitação Workshop
- Grupo RCCPlanejamento e Facilitação Workshop
- BradescoPlanejamento e Facilitação Workshop
I create brand identities and design that inhabits spaces.
- NikeBrand Experience
- Win VenturesBrand Identity
- Hagi Torrones e ChocolatesBrand Identiry, Store Design, Packaging
Translates the vision of leaders and senior professionals into a meaningful public presence, with an international practice.
- Rosane SantosComms Strategy
Observes behavior, listens to personal journeys, and translates human complexity into applicable knowledge.
- DiaLABAntropóloga / Research
As a designer, I combine imagination and a practical mindset to create impact, explore unexpected paths, and understand the world differently.
- Femtech StudiosBrand Identity
Turns knowledge into direction and direction into brand expression, connecting strategy, design, and culture
- Akadaia ProjectBrand Identity and Naming
Integrates design and architecture, replacing a signature style with the purpose of bringing each brand’s unique story to life.
- Hagi Torrones e ChocolatesArchitecture
Turns good questions into directions that make sense to people and work in the real world.
- NikeDireção criativa de experiências de varejo
- VisaService Design
Turns complex problems into seamless journeys. With a user-centered perspective, designs products people genuinely enjoy using.
- FortifaiUX Design
Silvana Scheffel is a consultant with a Master’s degree in Strategy from Insper. With extensive global experience, she supports companies and institutions in market expansions.
- BoeingCultura Organizacional
- SebraePrograma Internacionalização PME
Films brands as if observing characters. At the intersection of strategy and cinema, seeks the right emotion to make the message linger beyond the final frame.
- BradescoEmployee Experience Short Film