A
Alexandre Salles
Marca e negócio · briefing
Alexandre Salles
Marca e negócio · briefing
Launching a bold femtech venture globally.
Female health meets male-dominated capital.
Reframed femininity as cutting-edge force.
All-caps authority. Clitoris-inspired symbol.
Feminine codes, unapologetically leading.
From festival to cultural industry platform.
Standing out in a competitive landscape.
Reframed as a Black audiovisual hub.
Inclusive narrative with cultural impact.
From event to talent and business ecosystem.
Artisanal brand ready for urban expansion.
Elevate perception without losing authenticity.
Reframed craft as accessible sophistication.
Refined identity. Premium yet inviting packaging. New visual system.
From artisanal niche to masstige desire.
Connecting brands to peripheral communities.
Perceived as NGO, not media player.
Reframed impact as market intelligence.
New name. Vibrant, contemporary system. Brand Architecture redesigned.
From social project to strategic voice.
Menopause affects most women globally.
Care lacked expertise and empathy.
Medical rigor meets lived experience.
Warm proximity with refined sophistication.
From clinical coldness to trusted care.
Balancing corporate presence and personal voice.
Clarity needed across multiple expressions.
Between stage and backstage of innovation.
Lowercase identity. Dots as voice markers.
From fragmented voice to authored presence.
Led by a connector turning networks into value.
Networking alone wasn't driving real business.
From networking to netweaving.
Afrofuturist language. Systems built on connection.
From contacts to culturally driven opportunities.
Health professional expanding into public influence.
Needed differentiation in a crowded space.
Body, consciousness and culture aligned.
Dynamic typography across multiple contexts.
From service provider to lifestyle system.
Simplifying ESG for modern businesses.
Complex regulations. Low platform engagement.
Soft Governance. One system to unify governance.
Soft governance turned into clear UX.
From fragmented compliance to actionable clarity.
Botanical craft rooted in science and myth.
Entering a saturated, narrative-heavy market.
Fragrance as ritual and storytelling.
Myth, matter, scent, transformed visually.
From niche craft to symbolic presence.
Ethical practice grounded in lived experience.
Translating essence into a clear proposition. Carrier shift.
Transformation led by intention and truth.
Open type. Cyclical forms. Relational presence.
From quiet presence to amplified trust.
Navigating complex transformations for executives.
Thinking advanced. Brand should't feel generic.
Better questions, expressed through interaction.
Contemporary type logo. Cursor as core behavior.
From generic tech to intelligent clarity.
Storytelling meets foresight for decision-making.
Future distant. Present overloaded with noise. How to communicate?
Bridging today with possible futures.
Light as signal. Narratives as guidance.
From content creation to narrative strategy.
From local guide to cultural platform.
Outgrowing a name that no longer fit.
Reframed as Radar23, a discovery hub.
City seen through a singular lens and angles.
From tours to immersive cultural experiences.
A new phase for the business growth. A need for a new image.
A more mature image without loosing brand's essence
Visuals inspired by the unique music Jamute Produces
Bespoke identity, custom typeface, energetic identity
From cute to professional
Cities have a lot to tell. Pollon is the history digger
Represent an unique voice. Represent a unique content
From digital influencer to a content house
A visual identity that express the brand's narrative.
From an accidental influencer to a content system