The Context
A global brand operating at the intersection of sport, culture, innovation and retail, constantly creating new reasons for people to engage.
The Tension
Every campaign needed to feel unmistakably Nike while responding to different products, audiences, cultural moments, spaces and levels of scale.
Strategic Move
Build a long-term creative operation capable of translating global brand strategy into relevant, locally powerful consumer experiences.
Design Outcome
More than 300 campaigns, retail environments, launches, pop-ups and brand activations developed from concept through implementation.
The Shift
From executing individual campaigns to becoming an extended creative partner capable of bringing the Nike brand to life across Brazil.
ClientNike
SectorConsumer Cyclical
DisciplineSpatial Brand Experience, Brand Activation, Interactive / Creative Technology, Content Production, Brand Positioning
CitySão Paulo
ContactEmilia Rabello, Celso Onofre, Melisa Amaya, Ivã Carrilho, Alexandra Casaca, Herbert Gris, Nortpool Furlani Jr, Daniella
Project teamAle Santos, Alessandro Belotto, Alexandre Correa, Alexandre Magno, Ana Altenhofen, Angelo Cortina, Bruno Leite, Celso Placido, Christiano Montiani, Daniel B. Teixeira Leite, Daniela Bergamo, Danilo, Eduardo Inoue, Eliana Nogueira, Esther Sanches, Fausto Meira, Fernando Telles, Flávia Simas, Gabriel Dietrich, Gilmar Rios, Gleds Dittrich, Hilton Menezes, Isabela, Jacque Moreira, João H. Steinemann, José Junior, Luiz Felipe, Marcia Bley, Marcela Gaia, Marcelo Bacellar, Marcelo Dezembro, Marcio Formiga, Maria Armigalato, Pati Bisoni, Paula Dantas, Paula Perucci, Paula Ramos, Renata Coufal, Renata Mori, Ricardo Coelho, Ricardo Diniz, Roberto Machado, Rodrigo Dudigo, Rodrigo Lino, Rodrigo Manga, Seiji Freitas Sato, Sergio Machado, Tadeu Parreira, Thais Kuroba, Thayane Vitola Rohn, Thiago Couto, Thiago Orlando Monteiro, Tiago Datti, Vanessa Mascari, Vanessa Nishimori, Wagner Polak.
