Brand Identity // personal branding // BELO HORIZONTE // 2025

Rosane Santos

For Rosane Santos, the identity process began with a clear principle: sustainability as an architecture for decision-making. Rooted in ethics, governance and practice, the brand translates structure, responsibility and real transformation into a visual system built on clarity, stability and consistency.

logo build

Kobe Typeface Santos

The two Os spin at different speeds, in a ratio that never syncs. The gaps keep meeting and parting, a continuous cycle with no visible start or end, and a turning that also reads as a radar, a quiet search.

Color System