Crowna
Clinic

// Oslo / 2026

A clinic fully dedicated to menopause.

Brand Identity Interactive / Creative Technology Content Production

Woman on menopause branding for Crowna Clinic

Digital or physical, every detail is designed to make care feel closer. From the first online interaction to the atmosphere of the clinic, CROWNA builds a continuous experience of warmth, clarity and trust, where medical expertise feels accessible, human and emotionally present.

"Working with doisemes gave us a brand that finally sounds like the care we provide. Precise, warm, and deeply human."

Marie Moxnes Harfjeld
Founder, Crowna Clinic

More Cases

Metodology™

The ContextMenopause affects most women globally.

The TensionEscaping the sterile codes of healthcare

Strategic MoveMedical rigor meets lived warm experience.

Design OutcomeWarm proximity with refined sophistication.

The ShiftFrom clinical coldness to trusted care.

Project Information

CROWNA Clinic was created to open a new chapter in women’s health: a clinic fully dedicated to menopause, where medical expertise, emotional intelligence and integrative care meet in one trusted experience. Before defining the visual direction, the project focused on understanding the people around the brand: founders, specialists and women navigating this life phase.

The strategic challenge was to move menopause care away from silence, fragmentation and clinical coldness. Built around the idea of Second Spring, the brand reframes this transition as a moment of renewal, confidence and self-recognition, positioning CROWNA as a premium yet warm healthcare destination in Oslo.

The identity brings this vision to life through a sculptural serif wordmark, custom typographic gestures and a palette that moves between depth, softness and calm. The expressive “R” became a gesture of care inside the logo, while the full system creates an atmosphere where clinical trust and feminine presence can coexist with elegance.

2026

ClientCrowna Clinic

SectorFemtech

LocationOslo

ContactMarie Moxnes, Linda Christinhoff, Lisbeth Kjernli

ServicesBrand Identity, Interactive / Creative Technology, Content Production

TeamMau Medeiros, Márcio Leite