Proposal
/PROPOSAL · DanBAN, Danish Business Angels
01 / 13doisemes® · proposal v2.0
// São Paulo / Copenhagen / September 2026
DanBAN, Danish Business Angels
The brand catches up.
// A network that has grown up // The brand has to grow with it // From invisible to unmistakable // Warm, professional, ownable //
[ Strategy ][ Identity ][ Website ][ Launch ]
02 / 13doisemes® · proposal v2.0
What we read
Everything is in place, except the brand.
The past eighteen months rebuilt DanBAN as a warmer, more inclusive, more community-driven network. The interviews and the brief made that clear, and consistent, across Trine, Mia and Ulla. The visual identity is the layer that has not caught up.
Positioning
The reality is a founder-friendly community of professional angels. The identity still reads as a legacy institutional network.
Strategy
Identity
Dated, generic and close to institutional finance. It does not carry the founder-friendliness, the non-profit ethos, or the personal relationships that define the network.
Design
Presence
Invisible in the Danish ecosystem despite being the leading angel network. What exists today does not signal what DanBAN has become.
Brand
Website
Wix, dated visually, no coherent system. The team edits it. Any new brand has to live there natively, without a developer in the middle.
Digital
Ambition
Premium, without excluding. Ownable at a glance. Recognizable to existing members, and inviting to those DanBAN has not yet reached.
Direction
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Approach
Three layers, in order.
Strategy, identity, application. Nothing skipped, nothing rushed. Each layer feeds the next, and the whole thing is scoped to land as a festive reveal at the general assembly in late January.
01 / Understand
Strategy
Positioning, narrative, tone of voice. The board input, the interviews and the brief translated into a foundation the identity can stand on. Written to be shared and remembered inside DanBAN, not filed.
02 / Design
Identity
Visual system built from that foundation: logo, palette, typography, graphic language, photography direction. Two directions explored, one chosen, refined to a working brand book DanBAN can use immediately.
03 / Apply
Launch
Website, templates, launch kit and merch design system. Built on Lovable (or Wix), so the team edits and extends without a developer. Delivered ready for the reveal.
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Scope
What gets built.
01 · Foundation
Brand strategy
Positioning statement, narrative, tone of voice, brand principles. The result of the intake work with Trine, Mia and Ulla, plus board input, synthesised into a foundation the identity and the team can both stand on.
02 · Identity
Visual system
Logo system, palette, typography, graphic language, photography direction. Delivered as a working brand book. Ownable, warm, professional. Recognisable to existing members and inviting to those DanBAN has not yet reached.
03 · Application
Website, templates, merch
Website designed and implemented on Lovable (or Wix). PowerPoint master. Launch kit for the general assembly. Merch design system for member ambassadors. Everything edited and extended by the team, without a developer.
// Full brand rebuild / DKK 101 000 / October 1 to late January
05 / 13doisemes® · proposal v2.0
Timeline
Sixteen weeks, kick-off to the general assembly.
Strategy
Board input synthesis, positioning, narrative, tone of voice. Written and signed off.
Oct 1 – 14
Identity
Two directions explored, one chosen, refined into a working visual system.
Oct 15 – Nov 15
System & website
Brand book, templates, website design on a private staging link.
Nov 16 – Dec 12
Christmas break
Team off. No approvals, no deliveries.
Dec 13 – Jan 4
Launch
Website build finalised, launch kit and merch design system. Festive reveal at the general assembly.
Jan 5 – 22
By mid-November DanBAN is looking at a working brand book and a website on a private link, not at a presentation of one. Every decision after that is made on the real thing.
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Working in partnership
Together.
Sixteen weeks only works in real partnership. The projects that move fastest are the ones where the client is present from day one. This is what the work asks from DanBAN.
01
Content and assets
Website rebuilds ask for real content work, and this is often underestimated. DanBAN owns the photography, the member stories, the program copy, the curation of what to keep and what to refresh. This work runs in parallel with strategy and design. Starting early matters.
02
Decisions and sign-off
A focused decision-maker group keeps the project moving. Strategic direction from the board. Identity direction chosen by CEO, Head of Comms and Chair. Approvals at key checkpoints by the same group. A single project lead on DanBAN's side as day-to-day partner.
03
Project on your side
The timeline assumes timely feedback within 3 to 4 working days at each milestone, availability of decision-makers for review sessions, and internal coordination for content gathering. A clear escalation path if scope or scale shifts.
07 / 13doisemes® · proposal v2.0
Selected work
Brand systems in practice.
Selected brand work, doisemes design
08 / 13doisemes® · proposal v2.0
Selected work
Websites and digital experiences.
Including winventures.no, built for a Nordic women investor network on the same principle that will guide DanBAN: the team edits and extends the site without a developer.
Selected websites, doisemes design
09 / 13doisemes® · proposal v2.0
Who you will be working with
Mau Medeiros.
Mau Medeiros, founder of doisemes design
Mau Medeiros
Strategic designer / Creative director
Master in Narrative Environments, UAL / Central Saint Martins, London. Trained as a designer and as an architect. More than 30 years of practice.
Founding partner of WeShape Creatives and, later, Brazil lead for the Norwegian innovation consultancy EGGS Design, where the working relationship with Ulla was formed. Today at the head of doisemes® design, working with a curated creative community activated per project.
Direct client work for Nike, Bradesco, Chanel, Philip Morris, AMBEV, Pepsico, Ferrero and O Boticário, among others.
From architecture comes the reading of how people relate to space. From design comes the composition of form and image. A strategic design practice that combines disciplines to tell stories people want to hear, whether the story sits in a space, an object or a digital experience.
Speaker and post-graduate professor at IED São Paulo, teaching social and cultural trends.
10 / 13doisemes® · proposal v2.0
The team on this project
Three layers, three specialists.
Diovani, brand strategist
Diovani
Brand strategist / Foundation
Senior design and innovation leader with a long track record in product, service and experience design, running multidisciplinary teams through complex transformation projects.
A strategy-first, user-centred practice that runs end to end: from positioning to hypothesis validation with prototypes, MVPs and POCs. Applied work across finance, payments, insurance, telecommunications, consumer goods and agribusiness.
On DanBAN, Diovani runs the strategy phase: the synthesis of board input, positioning, narrative and tone of voice. The foundation the identity gets built on, delivered before the design starts.
Daniela Hartmann, product designer
Daniela Hartmann
Product designer / Build
Product designer with a background in service design, working where user experience, product strategy and technical feasibility meet.
Three years building digital products across a large multinational and international startups: internal tools, B2B SaaS and data-heavy management systems, alongside product, engineering and business teams.
On DanBAN, Daniela runs the build and the responsive layer: information architecture, interface, and the design system on Lovable or Wix. Brought in once the identity is set, from the first staging link to launch.
doisemes® works with a curated creative community, activated per project. Three people on this one, each in their layer.
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What clients say
Ulla Sommerfelt
Doisemes brings experience, a very holistic yet pragmatic approach, and is a pleasure to work with. Their results not only look great but also add credibility and clarity to communication.
Ulla Sommerfelt
Investor and Ecosystem Builder. CEO and Keynote Speaker. Design Thinker. Author.
Abbey Lin
Doisemes brings creativity, speed, flexibility, and experience, making them a fun and credible partner to work with.
Abbey Lin
Founder and CEO, Fortifai. Ex-Microsoft, KPMG, Yara. Helping SMBs lead responsibly.
Sérgio Maria
They were able to capture important nuances and translate complex concepts into clear, striking design, with a process that was light and very easy to run.
Sérgio Maria
CEO at 42ENGINE. Board member and digital transformation strategist. Ex-Google.
12 / 13doisemes® · proposal v2.0
/Investment
Full brand foundation, ready to run.
What is delivered:
Brand strategy: positioning, narrative, tone of voice, brand principles
Visual identity system: logo, palette, typography, graphic language, photography direction
Working brand book, digital, for the team to use every day
Website designed and implemented on Lovable (or Wix), mobile and desktop
PowerPoint master template
Launch kit for the January general assembly
Merch design system for member ambassadors
One live handover session
Two revision rounds per phase. Existing photography and member portraits are curated and carried into the new identity.
DKK 101 000
Excl. VAT · reverse charge on cross-border services
Payment30% on approval of this proposal
35% at 30 days
35% at 60 days
Net 14, meaning each invoice falls due 14 days after it is issued
PlatformLovable as first choice, or Wix as a fallback, billed by DanBAN directly, so ownership of the site and the domain stays with DanBAN from day one. If a premium tier is needed for custom code, decided together.
ScopeThe scope as defined above. Additional work (extended sub-brand architecture, extra event materials, member onboarding kit) is scoped separately as needs unfold.
MaintenanceOptional, from DKK 4 000 per month. Not required: the site is built to be edited by the DanBAN team.
Validity30 days from receipt. After that the proposal is reviewed for schedule and team allocation, not for intent.
StartOn approval of this proposal and authorisation to invoice the first instalment. Kick-off October 1.
ChangesChanges to scope or schedule may require replanning and a revision of cost, assessed together with DanBAN.
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doisemes®
The identity your network has grown into.
Happy to walk through any of this on a call, and to answer whatever the board leaves open on September 23.
Reply by email→
hello@doisemes.design · doisemes.design
2026 | Creativity powered by co-intelligence · v2.0
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