DiaLab

// Salvador / 2023

A new center of gravity for black cinema.

[ DIALAB / DESIGN PROCESS ]
AS IS BRAND POSITIONING BUSINESS PLAN AS PLAN AS FUTURES [ SIGNALS ] [ CONTRADICTIONS ] [ WORKSHOP ] DELIVERY [ WORKSHOP ] [ DIRECTIONS ] Understand the landscape, audience, business reality, and surrounding signals. Identify the contradiction, friction, or gap that creates the real strategic challenge. Define the positioning move, narrative angle, or key direction that creates momentum. Must win battles.
Understand the landscape, audience, business reality, and surrounding signals. Identify the contradiction, friction, or gap that creates the real strategic challenge. Define the positioning move, narrative angle, or key direction that creates momentum. Must win battles.
We mapped Brazil’s Black audiovisual ecosystem, reading competitors, emerging festivals and cultural gaps to define clear paths for DIALAB to stand out with relevance.
Our workshops gathered writers, producers, partners and allies in focused exchanges, revealing creative potential, structural barriers and the need for authentic representation.
We built a clear and inclusive brand narrative aligned with DIALAB’s transformative role and designed to connect Black talent, audiences, partners and key stakeholders.
We drew a growth strategy to expand DIALAB beyond the current festival format, with talent mapping, producer curation, hybrid events and new cultural business opportunities, at scale.
Working with doisemes was a rigorous and generous process that helped us clarify DIALAB’s strengths, tensions and future possibilities.
Emerson Dindo
A structured roadmap for national expansion defines the next steps, transforming DIALAB into an active year-round platform that continuously connects audiences and society.
[ DIALAB / ECOSYSTEM ]
DIALAB is an interconnected ecosystem where talent development, production, distribution, market access and strategic alliances reinforce one another. By linking training, content, partnerships and audiences, it creates year-round opportunities for Black audiovisual professionals across the entire value chain.

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