doisemes® / social visual system v1.0
doisemes® / social visual system / v1.0 / 07 ago 2026

Twelve templates, one grammar®

Every template below is built from devices that already exist in the site: bracketed mono labels, the process spiral, the status bar, the acid dot, the vertical rail, the ® lockup. Nothing new was invented. The point is that a stranger should be able to see one post in a feed and know it is doisemes without reading the handle.

A / Statement

dark · high contrast · low frequency

The evolution of the existing fundamento post. Same weight, less furniture: the LIKE COMMENT SHARE SAVE badge and the thought-bubble icons go, because they ask for engagement instead of earning it. What stays is the stone, the condensed statement, and silence around it. Use sparingly, roughly one per two weeks, or the register loses its force.

[ fundamento ]
Nobody needs branding. Until something stops working.
doisemes®
2026
object
A1 / Fundamento
One belief, set in Gelion at a size that has to be uppercase to work. The object is photographed on the same ink field so it dissolves into the background instead of sitting on it.
4:5 · linkedin + instagram · 1 per 2 weeks
doisemes® são paulo 23° boa tarde
Everything around a brand keeps moving. The brand is usually the last to be told.
observação / 041 doisemes.design
A2 / Status
Lifts the live header bar off the site and makes it the frame. Nobody else can run this template, which is the whole argument for it. The weather and greeting change with the day, so the series is never twice the same.
4:5 · instagram · weekly, numbered series

B / Diagnosis

the linkedin engine

These three carry the positioning: the problem comes before the deliverable. B1 is the workhorse. It is a single visual sentence with a fold in the middle, and the fold is the argument. Read as a thumbnail it still reads, which matters on LinkedIn where the image is small until someone taps.

the brief said
"We need a better identity."
the problem was
It was being read as an event, not a platform.
dialab doisemes®
B1 / The brief said
Cream over ink, split on a hairline. Top is the client's words in quotes, bottom is the diagnosis. The case name sits small at the bottom so the post is about the thinking, not the credit.
4:5 · linkedin primary · biweekly
tensions / 01 of 06 carousel
they say"We need a rebrand."
it meansThe brand no longer represents the business.
doisemes® swipe →
B2 / Tension table
Carousel slide. One tension per slide, six slides, same two rows every time so the eye learns the rhythm and the swipe becomes automatic. Slide six drops the table and states the rule.
4:5 carousel · linkedin + instagram · monthly
[ first meeting ]
If we were not allowed to touch your logo, what would still need fixing?
doisemes® question 04
B3 / Question
One question from the first-meeting bank, on a dotted field. No answer in the image. The answer goes in the caption, which is what pulls people from the thumbnail into the post.
4:5 · linkedin · monthly, numbered to 08

C / Process

owning the spiral

The spiral on the About page is the single most ownable asset in the whole system and it currently lives in one place on one page. Broken into stages it becomes a seven-part series that is impossible to mistake for another studio, and each post teaches one word of the doisemes vocabulary.

about the process™ 03 / 07
[ direction ]
The point where the tension stops being a list and becomes a decision.
C1 / Stage
One ring lights acid, the rest stay hollow. Seven posts, seven positions down the spiral, so the series builds a shape in the grid as it publishes.
4:5 · instagram + linkedin · 7-part series
move doisemes®
03
Decide what not to design
from complexity to clarity
C2 / Move
The numeral earns its place here because the moves are genuinely sequential. Cream inverse of C1 so the two alternate cleanly when posted in the same week.
4:5 · linkedin · paired with C1

D / Evidence and people

photography leads · type retreats

The counterweight. Families A to C are all type, so the feed needs air and faces or it reads like a slide deck. Here the image does the work and the type shrinks to a lockup. D2 in particular should be posted with no caption logic at all beyond a few words.

case cover
full bleed work image
doisemes® case 04
crowna clinic
2026 | creativity powered by co-intelligence
D1 / Case cover
The vertical rail from the site runs up the left edge. It is the cheapest possible signature: one line of mono, and every photo post is instantly yours.
4:5 · both · weekly
extreme crop
no type at all
D2 / Detail
Zero type, zero lockup, zero context. The grid needs posts that are only an eye. Caption under fifteen words. This is the one template where restraint is the entire idea.
1:1 · instagram only · weekly
b&w portrait
same grain as the site
Daniela Hartmann
design / associate
behind brands, people
D3 / People
Pulled straight from the collaborators page, same crop, same treatment. One collaborator per post makes the networked model visible without a single word of explanation.
4:5 · instagram + linkedin · monthly
” doisemes®
2026
Creativity, speed, flexibility and experience, in one credible partner.
abbey lin / founder & ceo, fortifai
D4 / Testimonial
The existing template, tightened. The acid quote mark drops to a single closing glyph at a size that reads as a shape, and the credentials go to one mono line instead of three.
4:5 · linkedin · quarterly
b&w group photo
doisemes® news
✳
2026
evento
Netweaving
Experience
D5 / News
Kept close to what you already made, with the hairline crop marks removed so the photograph is not cut into thirds. The asterisk stays as the news marker.
4:5 · both · as it happens

The grid reads in rows of three

instagram rhythm

Individual posts are not the unit. The profile page is. The rule that keeps it from turning into noise: never two dark statement cards side by side, and every row of three carries at least one photograph.

A1
fundamento
D2
detail
A2
status
D1
case cover
C1
stage 01
D3
people
C2
move
D2
detail
B3
question
D1
case cover
B2
tension
D5
news

Four weeks of feed. Ink, cream and photograph alternate so no column stacks the same value twice. Acid never fills a tile, it only ever appears as a dot, a rule or a single glyph.

The spiral series (C1) is the exception worth planning around: posted every third slot, its seven stages descend diagonally through the grid, which is visible only on the profile page and rewards anyone who scrolls it.

LinkedIn ignores all of this. There the unit really is the single post, which is why B1 and B3 are weighted there and the photo families are weighted on Instagram.

Decisions to lock

before production

Language. The mockups are in English to match the site. Your existing posts are mixed Portuguese and English, which currently reads as inconsistency rather than range. Pick one for the image, and let the caption be the other if you want both.

The engagement badge goes. LIKE COMMENT SHARE SAVE was on the fundamento posts. It asks for something the work should earn, and it is the one element in your existing templates that a competitor could have made.

Acid discipline. Across twelve templates the acid appears as a dot, a rule, a bracket, a numeral and one quote glyph. Never as a fill, never as a background. That restraint is what keeps it reading as a signal rather than a brand colour.

Format. Everything is 4:5 except D2, which is square. Masters at 2160x2700, exported through the existing Cloudinary pipeline so nothing is duplicated.

Fonts in this file. Gelion, Haffer Trial and JetBrains Mono are called first and will render correctly if installed locally. Otherwise the fallback stack approximates them and the proportions will be slightly off.