Selected work
Brand systems
in practice
Digital, in practice
Websites and
digital experiences
Who you'll be working with
Master in Narrative Construction, UAL / Central Saint Martins, London. Designer and architect by training. Over 30 years of experience.
Founder partner of WeShape Creatives, later Brazil lead for the Norwegian innovation consultancy EGGS Design (where I worked closely with Ulla for three years). Today running doisemes® design independently, with a curated creative community brought in by project.
Directly served Nike (brand experience), Bradesco (employee experience), Chanel (brand experience), Philip Morris (retail and legal-age spaces), AMBEV, Pepsico, Ferrero, O Boticário, among others.
From my BA in Architecture I bring a sense of how people interact with spaces and connect with them. As a product and graphic designer I compose form and visuals to speak to people in a deep way. Using a strategic design approach that combines disciplines and skills to tell stories people want to hear, whether the story lives in a space, a place, an object, or a virtual experience.
Speaker and professor at IED São Paulo, post-graduate courses, teaching social and cultural trends.
"My clients will always have a deep understanding of the context in which they are immersed. And they will always have a wide range of design solutions to meet their needs."