Femtech
Studios

// Oslo / 2025

Where women’s health meets what’s next.

Brand Identity Brand Architecture Interactive / Creative Technology

FEMTECH STUDIOS’ brand architecture was designed as an expandable ecosystem, connecting investment, innovation, growth, founders, investors, and community under one clear strategic platform. Each sub-brand has its own role and autonomy, while reinforcing the collective force of a brand built to advance women’s health.

“The Femtech sector is revolutionizing women’s health, with a rapidly growing market projected to surpass $100 billion by 2030.”

“We don’t design isolated identities. We build systems where strategy, expression and growth move together.”

Mau Medeiros

More Cases

Metodology™

The ContextLaunching a bold femtech venture globally.

The TensionFemale health meets male-dominated capital.

Strategic MoveReframed femininity as cutting-edge force.

Design OutcomeAll-caps authority. Clitoris-inspired symbol.

The ShiftFeminine codes, unapologetically leading.

Project Information

Femtech Studios is a venture platform operating at the intersection of technology, health and female leadership. The challenge was to create an identity for an emerging sector with enormous potential, while questioning the male-dominated structures and visual conventions that still shape innovation and investment.

The process began by clarifying the platform’s role within a broader ecosystem connecting founders, investors, innovation, growth and community. Rather than creating a fixed corporate structure, the brand needed to support different initiatives and evolve as new opportunities emerged.

The strategic move was to position femininity not as a decorative or predictable code, but as a contemporary force: intelligent, dynamic, powerful and unapologetic. A brand poetry established this attitude from the beginning, creating the conceptual foundation for the visual identity and its expression.

The resulting system combines a distinctive identity with an expandable brand architecture. Each initiative can develop its own role and character while remaining connected to a shared platform built to accelerate ideas, businesses and innovation across women’s health.

2025

ClientFemtech Studios

SectorFemtech

LocationOslo

ContactUlla Sommerfelt, Linda Christinhoff, Thit Juul, Marie Moxnes

ServicesBrand Identity, Brand Architecture, Interactive / Creative Technology

TeamMau Medeiros, Marcio Leite, Rayza Santana