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Joana Ferreira Adissi
Branding & narrativa · brief intake
Joana Ferreira Adissi
Branding & narrativa · brief intake
Launching a bold femtech venture globally.
Female health meets male-dominated capital.
Reframed femininity as cutting-edge force.
All-caps authority. Clitoris-inspired symbol.
Feminine codes, unapologetically leading.
A festival created to amplify Black talent in the audiovisual industry.
A powerful initiative needed a permanent structure and a clearer path for growth.
From an annual festival to a year-round creativity and business hub.
A new brand positioning, ecosystem strategy and roadmap for expansion.
From cultural event to an active creative ecosystem.
A family confectionery brand rooted in craft, multicultural heritage and distinctive products.
Growth demanded repositioning without losing authenticity.
Move from artisanal perception toward a masstige proposition, combining premium appeal with accessibility.
A refined brand system spanning positioning, visual identity, packaging, imagery and verbal expression.
From regional confectionery to a contemporary brand designed for broader audiences and premium channels.
A media company built through ten years of direct relationships with peripheral communities.
Perceived as NGO, not media player, was overshadowing the strategic and business value behind the company’s knowledge.
Turn community proximity, cultural intelligence and data into a new proposition for brands.
A new business positioning, monolithic brand architecture and contemporary visual identity.
From advertising in communities to intelligence about communities.
Menopause affects most women globally.
Escaping the sterile codes of healthcare
Medical rigor meets lived warm experience.
Warm proximity with refined sophistication.
From clinical coldness to trusted care.
Balancing corporate presence and personal voice.
Clarity needed across multiple expressions.
Between stage and backstage of innovation.
Lowercase identity. Dots as voice markers.
From fragmented voice to authored presence.
Led by a connector turning networks into value.
Networking alone wasn't driving real business.
From networking to netweaving.
Afrofuturist language. Systems built on connection.
From contacts to culturally driven opportunities.
A multidisciplinary health professional moving naturally between sport, culture, lifestyle and social impact.
A powerful personal presence needed structure to become a scalable business without losing authenticity.
Turn lived experience, professional expertise and cultural relevance into a brand connecting body, consciousness and culture.
A positioning, business model, service ecosystem and visual identity built around movement.
From individual practice and influence to an expandable health, culture and lifestyle platform.
Simplifying ESG for modern businesses.
Complex regulations. Low platform engagement.
Soft Governance. One system to unify governance.
Soft governance turned into clear UX.
From fragmented compliance to actionable clarity.
Botanical craft rooted in science and myth.
Finding a distinctive voice in a fragrance market already saturated with stories and symbolism.
Position fragrance as ritual: a sensory experience where botanical knowledge meets imagination and storytelling.
A rich identity system translating myth, matter and scent into a contemporary visual world.
From niche botanical craft to a brand with its own symbolic presence.
Navigating complex transformations for executives.
Advanced thinking needed a sharper brand language.
The question became the engine of transformation.
Contemporary type logo. Cursor as core behavior.
From generic tech codes to intelligent clarity.
Storytelling meets foresight for decision-making.
Future distant. Present overloaded with noise. How to communicate?
Bridging today with possible futures.
Light as signal. Narratives as guidance.
From content creation to narrative strategy.
From local guide to cultural platform.
Outgrowing a name that no longer fit.
Reframed as Radar23, a discovery hub.
City seen through a singular lens and angles.
From tours to immersive cultural experiences.
An urban storyteller turning architecture, memory and everyday observation into highly engaging content.
A growing audience and distinctive point of view still lacked a brand system capable of holding everything together.
Turn curiosity itself into the brand’s operating system: notice, question, investigate and reveal.
Turn curiosity itself into the brand’s operating system: notice, question, investigate and reveal.
From an accidental creator-led content to a recognizable cultural platform about how cities live, change and remember.
A global brand operating at the intersection of sport, culture, innovation and retail, constantly creating new reasons for people to engage.
Every campaign needed to feel unmistakably Nike while responding to different products, audiences, cultural moments, spaces and levels of scale.
Build a long-term creative operation capable of translating global brand strategy into relevant, locally powerful consumer experiences.
More than 300 campaigns, retail environments, launches, pop-ups and brand activations developed from concept through implementation.
From executing individual campaigns to becoming an extended creative partner capable of bringing the Nike brand to life across Brazil.
A sustainability leader with a career grounded in ethics, governance and lived experience.
A multidimensional voice needed clarity without being reduced to conventional ESG discourse.
Build the brand around ethical clarity, human proximity, credibility and intentional action.
A flexible identity combining structured typography, cyclical forms and a distinctive content language.
From professional reputation to an authored platform for influence and transformation.