Nike

// São Paulo / 2000 - 2016

Not One Case. A 16-Year Creative Partnership.

Spatial Brand Experience Brand Activation Interactive / Creative Technology Content Production Brand Positioning
// Retail as Brand Experience // Campaign launches, seasonal retail and consumer journeys designed at scale, transforming stores and points of sale into immersive expressions of the Nike brand.
"Nike became a long-term creative partnership spanning hundreds of campaigns, retail experiences, product launches and major cultural and sporting moments. We built a multidisciplinary team to take ideas from strategy and concept through design, production and installation."
Mau Medeiros, Design Director
“Retail needs drama. You have seconds to stop someone, pull them into the story and make the product feel bigger than the shelf. With Nike, our job was to turn every launch into a moment people could feel before they even touched the product.”
Rodrigo Lino, Design Lead
Key Numbers Produced at WESHAPE CREATIVES, 2000 to 2016
0+ // Campaigns delivered Sixteen years of retail campaigns for Nike in Brazil, from concept to installation, across the store network.
0+ // Doors in one night World Cup and Olympics rollouts turned sixty five doors between closing and opening, five of them key doors, two of them full brand experience builds. World Cup and Olympics rollouts turned sixty five doors, five key doors, two of them full brand experience builds.
0+ // People at peak The studio grew to 60+ people. 35 were committed to the World Cup and Olympics alone, twelve of them fully dedicated for its duration. 35 were committed to the World Cup and Olympics alone, twelve of them fully dedicated for its duration.
0 // Days, end to end Production, logistics and installation. Under ten days the launch date was at risk, which made the calendar the real design constraint. Production, logistics and installation. A real design and implementation constraint.
“What made the partnership work was the ability to translate Nike’s ambition into retail experiences with speed, consistency and impact. The team understood the brand deeply, but also knew how to push each campaign into something fresh, relevant and memorable.”
Emilia Machado, Nike
Beyond retail campaigns, the partnership expanded into product launches, cultural moments and experimental brand experiences. From immersive environments to special activations, we translated Nike stories into spaces people could enter, interact with and remember, extending the brand beyond the traditional point of sale.
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