Nós
Inteligência

// São Paulo, Lisboa / 2022

From Social Impact to Market Intelligence.

Brand Architecture Business Design Brand Identity Brand Activation Brand Positioning

We started with deep listening, interviewing founders, employees, clients and communities to understand how the business was perceived and where its greatest untapped value lived. The strategic move repositioned the company beyond advertising in peripheral communities, turning its accumulated cultural knowledge and data into insights and strategy for brands.

doisemes®

A monolithic brand architecture brought its different capabilities together under one clearer proposition, creating a stronger platform for growth and new services.

The new identity translated this shift into a more human, collective and contemporary expression, supported by a flexible visual system and a manifesto announcing the company’s next chapter.

Marcio Leite

More Cases

Metodology™

The ContextA media company built through ten years of direct relationships with peripheral communities.

The TensionPerceived as NGO, not media player, was overshadowing the strategic and business value behind the company’s knowledge.

Strategic MoveTurn community proximity, cultural intelligence and data into a new proposition for brands.

Design OutcomeA new business positioning, monolithic brand architecture and contemporary visual identity.

The ShiftFrom advertising in communities to intelligence about communities.

Project Information

Outdoor Social had spent a decade building a unique presence within peripheral communities, connecting brands and audiences through a network of local media. Yet the market often perceived the company primarily through its social-impact dimension, limiting recognition of the strategic intelligence behind its work.

Through interviews, market research and co-creation workshops, we looked beyond the existing offer to uncover the real asset of the business: years of relationships, cultural knowledge and proximity to audiences that traditional research often struggles to access.

The strategic repositioning transformed that knowledge into a clearer value proposition. NÓS Inteligência Social emerged as a platform capable of combining community expertise, data and cultural insight to help brands better understand people and make more relevant decisions. A simplified brand architecture brought the company’s capabilities together under one stronger idea.

The new visual and verbal expression made this transformation visible. More human, collective and confident, the identity helped signal a different kind of company: one where social impact and market intelligence are not competing ideas, but part of the same source of value.

2022

ClientNós Inteligência

SectorMartech

LocationSão Paulo, Lisboa

ServicesBrand Architecture, Business Design, Brand Identity, Brand Activation, Brand Positioning

ContactEmília Rabelo

TeamMaurício Medeiros & Márcio Leite (Strategy), José Júnior & Ricardo Diniz (Visual Design), Bruna de Castro (Naming), Eduardo Cunha (Motion Design), André Vecchi (Pesquisa)