doisemes®  ·  commercial proposal

Visual identity
Phase 1

ClientPrevito AS
Date21 August 2026
Duration3 weeks
InvestmentNOK 33 000
01  /  Where we start

The logotype already exists.

Previto has a logotype and is happy with it. Nothing about it changes here. This phase builds everything that sits around it, so the team can produce its own material without stopping to ask what is allowed.

The immediate need is the foundation for the Canva presentations: colour, type, graphic elements and photo style, delivered as assets the team can actually use. The presentations themselves and the website come after, and are described at the end of this document.

02  /  Scope

What is included.

Logotype
Existing mark, carried forward and prepared in production formats.NO CHARGE
Colour system
Primary and secondary palette with HEX, RGB, CMYK and Pantone references, plus usage rules for light and dark backgrounds.
Typography
Display and text families with a defined scale and weights. Selected under one hard constraint: every family must be either native to Canva or licensed for upload into a Canva Brand Kit, so the team never has to substitute a font mid deck.
Graphic elements
The supporting visual devices that make a slide recognisably Previto: grid, framing, dividers, data and diagram treatment.
Photo style
Image direction covering subject, framing, colour and treatment, with clear rules for the two registers you work in: expecting parents and clinical evidence. Includes a shortlist of licensable stock that fits the direction, so presentations can be built before your own photography exists.
Canva asset kit
Brand Kit set up in your Canva workspace: logo files, colour palette, fonts loaded, and the graphic elements as reusable assets.
Mini guide
A short guide, around 16 pages, covering the rules above. Written to be read once and referred to, not archived.
Files
AI, SVG, PNG, PDF, plus the live Canva Brand Kit.
Revisions
Two rounds, consolidated feedback per round.
Two conditions worth flagging now Fonts must be licensed for embedding in Canva. If the direction we choose together needs a commercial licence, that cost is yours and I will present it before we commit to the family.

The clinical study images cannot be used. Photo direction is therefore built to work with licensable stock in the interim and with your own material once it exists, without the rules changing.
03  /  Boundaries

What is not included.

The three presentations. Phase 2.
Website design and build. Phase 3.
Copywriting, messaging and tone of voice.
Narrative and storytelling work.
Naming, trademark and domain checks.
Photography and video production.
Custom icon set.
Motion and animated logotype.
Market research and competitive analysis.
Font licences payable to the foundry.
04  /  How it runs

Three weeks from kickoff.

Week 1

Direction

Kickoff, review of current material, and two directions for colour, type and photo style. You pick one.

Week 2

System

The chosen direction built out into a working system. First full presentation, applied to real slides rather than shown in the abstract.

Week 3

Handover

Adjustments, Canva Brand Kit assembled in your workspace, mini guide, files delivered. One working session to walk the team through it.

What keeps this on three weeks Feedback consolidated into one voice per round, returned within three working days. The schedule assumes it, and shifts with it if it moves.
05  /  Investment

Phase 1.

Total, Phase 1 NOK 33 000
Priced without the Femtech Studios referral, as agreed
Logotype, existing, carried forwardINCLUDED
Core identity system and Canva asset kitNOK 33 000
Payment: 50% on start, 50% on delivery, net 14 days2 INSTALMENTS
06  /  What comes next

The road after this.

Not part of this proposal and not committed here. Listed so the sequence and the order of magnitude are clear from the start.

02

The three presentations

Private clinics, public hospitals and investors. One system with three registers, not three separate projects. The range depends on who writes: the lower end applies if Previto provides the text, the upper end if narrative and copywriting come from doisemes.

NOK 78 000
to 104 000Indicative
03

previto.ai

Scoped once the identity is settled and the presentations have shown what the brand looks like in use.

FROM NOK 48 000Indicative
Why Phase 2 is a range and not a number I have the 53 page deck and will go through it before quoting. What decides the figure is how much of the current material carries forward and how much is rebuilt. You get a fixed price for Phase 2, not this range, before anything starts.
07  /  Working terms

Terms.

Prices

In NOK, exclusive of MVA. Reverse charge applies, omvendt avgiftsplikt, ref. mval. § 3-30 and § 11-3. VAT is accounted for by the recipient.

Payment

50% on project start, 50% on delivery. Net 14 days from invoice. Late payment carries a 10% fee on the amount due.

Validity

This proposal is valid for 30 days from the date above. After that it is reviewed for timeline and availability.

Start

Work begins on approval of this proposal and authorisation to invoice the first instalment.

Scope changes

Changes to scope or schedule are assessed together and may move both the plan and the cost. Nothing is rebilled without agreement first.

Ownership

Full rights to the delivered identity transfer to Previto on final payment. Font licences are held by Previto in Previto's name.

Cancellation

If cancelled after start, 20% applies to the outstanding balance of the project value.

Location

Work is remote. Any travel requested is quoted and approved separately in advance.

Credit

doisemes may show the work in its portfolio after public launch, or later if you prefer.

Takk, Ulla.

Say the word and we start.

maumedeiros@doisemes.design
doisemes®  ·  São Paulo  ·  2026