the images open the door. trust has to come from the science.

Internally the answers are “balanced” or “it should change with the audience”. Five stakeholders give five readings of the science and emotion balance: too emotional, too technical, about right, depends where I looked, not enough to say.

The team reads it as medical, precise and premium, and likes the pregnant belly in the P. Stakeholders say it doesn't say anything specific ×3, and one calls it generic. The belly is noticed only once someone explains it.

The team splits on the first group to win: private clinics ×2, midwives and obstetricians, investors. Stakeholders ask it back: recommend it to whom, what it adds over 3D ultrasound, whether it already exists, what the value is for the payer.