Rosane Santos
// Brand Identity //
// BELO HORIZONTE - 2025 //For Rosane Santos, the identity process began with a clear principle: sustainability as an architecture for decision-making. Rooted in ethics, governance and practice, the brand translates responsibility into a visual system built on structure, clarity and permanence.
Firm, regular forms express rationality and rigor, while circular cuts evoke cycles, continuity and systemic thinking. Nothing is decorative. Every element has intention. The result is a brand that prefers consistency to noise, structure to promise, and real transformation to surface-level discourse.
Kobe Typeface Santos
The two Os spin at different speeds, in a ratio that never syncs. The gaps keep meeting and parting, a continuous cycle with no visible start or end, and a turning that also reads as a radar, a quiet search.
Color System
Impact
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Follower Growth
From 600 to 54.5K followers in seven months, driven by content people choose to pass along.
0x
Share Ratio Above Benchmark
Top posts reach a 32% to 55% share-to-like ratio against a 3% to 5% market standard: the clearest signal of peer-to-peer circulation.
0.0M
Total Views
Views accumulated in six months, with short-form video accounting for 81% of all reach.
0.0M
Accounts Reached
A 12,632% increase over the previous period, with most of the reach arriving from beyond the existing follower base.
In collaboration with Marcela Gaia MKT, part of the doisemes collective who developed the digital strategy for Rosane Santos.